Crash Course In Creating An Online Media Room For Outstanding Publicity And Promotion
An online media room is a place or section on your website where visitors from the media, such as TV, radio, print and internet media can find out all about you or for anyone who wishes to hire you for a speaking event or other event where they want to find out about your personal expertise and accomplishments. An online media kit is similar to your offline media kit that you might send to an interested party. The idea for the online kit is to provide instant access to your information and avoid the delay in sending the information via overnight mail or traditional mail. It certainly saves a lot of time and moves the decision of the visitor along much faster. You'll need an online media kit just to keep up with your competitors as well as they will most likely have this feature on their sites too.
Crisp, clean and simple is the design strategy along with accessible contact information. Keep the flow consistent with the overall design of your website and be sure to include your name, company name and contact info on every page as this will help visitors stay focused plus be able to contact you. Remember, visitors might be evaluating several candidates so keep your name visible to them on each page. The intent of an online media page is to showcase your accomplishments, credentials, experience, wisdom, talent and qualifications. Yes, it is here you present yourself in the entirety as it relates to your objective.
Your online media page or kit will act as a spokesperson for you so create a compelling media kit for yourself and/or your company. Your media kit should be designed to set you apart from the others and showcase your professionalism, credentials, areas of expertise and your platform. Your online media kit should be designed to make you the best choice for the media opportunity or event under consideration and give an idea of your vast knowledge and create certainty that you are their best choice. If you are speaking to someone over the phone who is interested in booking you as a speaker or in the case of the media, using you as the quoted expert, you can guide your media contact through your kit and point out certain areas that you especially want them to notice. Many times you can close the deal right then and there over the phone with the help of your online media kit as you have provided your media contact with the certainty they must have in order to book you.
Include a professional color picture of yourself in headshot format as this is the format that allows you to make the best impression to the viewer. Remember, first impressions matter so create a great headshot for your online media kit. Also, if you are an author, include the cover of your book as well. Since the target of an online media kit is usually the media or someone interested in hiring you for a speaking event, they will want to see a list of topics you can discuss along with questions you can be asked. You can include links to studies and facts that support your discussion as well. Be sure to include a list of articles you have written that discuss all of your areas of expertise. It may take some time to create the articles but they do showcase your knowledge nicely.
Include testimonials that you have collected from other members of the media or your previous speaking events as they help create certainty that you do a great job. Be sure to list your previous media accomplishments as they create lots of credibility for you. You can never underestimate the seal of approval you get from a third party that others recognize and respect. Include your demo videos, video of you on a TV show or presenting to an audience, links to audio recordings and links to articles that include you as well. Stay crisp and clean in our design and avoid clutter. Use color, of course, but let the color compliment the information you are presenting and not overpower it. And finally, let your contact information be known. Make it easy for your viewer to contact you and hire you!
Crisp, clean and simple is the design strategy along with accessible contact information. Keep the flow consistent with the overall design of your website and be sure to include your name, company name and contact info on every page as this will help visitors stay focused plus be able to contact you. Remember, visitors might be evaluating several candidates so keep your name visible to them on each page. The intent of an online media page is to showcase your accomplishments, credentials, experience, wisdom, talent and qualifications. Yes, it is here you present yourself in the entirety as it relates to your objective.
Your online media page or kit will act as a spokesperson for you so create a compelling media kit for yourself and/or your company. Your media kit should be designed to set you apart from the others and showcase your professionalism, credentials, areas of expertise and your platform. Your online media kit should be designed to make you the best choice for the media opportunity or event under consideration and give an idea of your vast knowledge and create certainty that you are their best choice. If you are speaking to someone over the phone who is interested in booking you as a speaker or in the case of the media, using you as the quoted expert, you can guide your media contact through your kit and point out certain areas that you especially want them to notice. Many times you can close the deal right then and there over the phone with the help of your online media kit as you have provided your media contact with the certainty they must have in order to book you.
Include a professional color picture of yourself in headshot format as this is the format that allows you to make the best impression to the viewer. Remember, first impressions matter so create a great headshot for your online media kit. Also, if you are an author, include the cover of your book as well. Since the target of an online media kit is usually the media or someone interested in hiring you for a speaking event, they will want to see a list of topics you can discuss along with questions you can be asked. You can include links to studies and facts that support your discussion as well. Be sure to include a list of articles you have written that discuss all of your areas of expertise. It may take some time to create the articles but they do showcase your knowledge nicely.
Include testimonials that you have collected from other members of the media or your previous speaking events as they help create certainty that you do a great job. Be sure to list your previous media accomplishments as they create lots of credibility for you. You can never underestimate the seal of approval you get from a third party that others recognize and respect. Include your demo videos, video of you on a TV show or presenting to an audience, links to audio recordings and links to articles that include you as well. Stay crisp and clean in our design and avoid clutter. Use color, of course, but let the color compliment the information you are presenting and not overpower it. And finally, let your contact information be known. Make it easy for your viewer to contact you and hire you!
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Get additional tips on creating a media kit for radio publicity, TV publicity, print publicity. Experience the outstanding success and benefits from creating an online media room that showcases your experience and expertise. Get TV publicity, radio publicity, speaking events and additional with your online media kit!