Four Quick Game Plans To Help Your Company Rebound From A Slump
Ever encountered what our Latin ancestors termed as Annus Horriblis? Okay, so you're going great guns then all of a sudden your bottom line goes all kablooey on you. For months, or even a year (as the above Latin word implies) your business seems to be going the way of the dinosaur. Don't despair, you're not alone.
Well, that's not going to change anything, but at least you now know slumps don't last till eternity, right? Most businesses who go through slumps make use of four so-called "slump blasters", which you may want to add to your corporate utility belt.
What Causes Slumps Anyway?
Some slumps are to be expected. Seasonal workers expect to have some down time during the "off season" months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...
Maybe some changes in your advertising strategy didn't go quite right?
A smooth and innovative competitor has pulled a fast one on the lot of you?
Major news is affecting the entire industry?
Now that you know the cause, this is the best time to blast that slump with a flurry of Manny Pacquiao-esque counterpunches that can get you back on your feet.
What If There's No Obvious Cause?
...there is no apparent cause or trigger for the slump - then this can be defined as a normal business slump. Ain't nothing out of the ordinary about a normal business slump, as the term implies. If that is the case, then it's time to employ the four tactics!
For your existing customer base, make them a special offer. Get straight to the point. Don't dawdle. Deadlines, deadlines, deadlines. Make sure you make the whole thing affordable and let your customers know they've got a good thing going - provided they move their butts and start buying! Mobilize your clientele.
We won't ask you what your "secret" is, but if you have one, then let 'em in on it. We're referring to your customers, and again you want to mobilize them into action.
Call your trusted, long-time customers and let them know you need their help. Give them more than just a pat in the back for referring new customers your way. As long as you don't look desperate, these customers will look, and feel the heroes they are!
Temporarily blitz "quick" advertising media with your deal. Get the information out quickly, and you'll start seeing results quickly.
If you work fast and coordinated, you can blast that slump out like our friend Johnny Rambo would attack a platoon of rebels. So what are you sitting around there for? Galvanize your customers into action, GALVANIZE!
Well, that's not going to change anything, but at least you now know slumps don't last till eternity, right? Most businesses who go through slumps make use of four so-called "slump blasters", which you may want to add to your corporate utility belt.
What Causes Slumps Anyway?
Some slumps are to be expected. Seasonal workers expect to have some down time during the "off season" months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...
Maybe some changes in your advertising strategy didn't go quite right?
A smooth and innovative competitor has pulled a fast one on the lot of you?
Major news is affecting the entire industry?
Now that you know the cause, this is the best time to blast that slump with a flurry of Manny Pacquiao-esque counterpunches that can get you back on your feet.
What If There's No Obvious Cause?
...there is no apparent cause or trigger for the slump - then this can be defined as a normal business slump. Ain't nothing out of the ordinary about a normal business slump, as the term implies. If that is the case, then it's time to employ the four tactics!
For your existing customer base, make them a special offer. Get straight to the point. Don't dawdle. Deadlines, deadlines, deadlines. Make sure you make the whole thing affordable and let your customers know they've got a good thing going - provided they move their butts and start buying! Mobilize your clientele.
We won't ask you what your "secret" is, but if you have one, then let 'em in on it. We're referring to your customers, and again you want to mobilize them into action.
Call your trusted, long-time customers and let them know you need their help. Give them more than just a pat in the back for referring new customers your way. As long as you don't look desperate, these customers will look, and feel the heroes they are!
Temporarily blitz "quick" advertising media with your deal. Get the information out quickly, and you'll start seeing results quickly.
If you work fast and coordinated, you can blast that slump out like our friend Johnny Rambo would attack a platoon of rebels. So what are you sitting around there for? Galvanize your customers into action, GALVANIZE!